Fiat Chrysler Automobiles (FCA) is reportedly planning sale of the group’s brands Maserati and Alfa Romeo. The “auto reports mobile week”. “As a prospective of the Chinese car maker Geely, the Alfa and Maserati with Volvo and Lotus could clamp together to form a premium group. After the spin-off of Ferrari and CNH Industrial, as well as the sale of the components maker Magneti Marelli, the Decomposition of the FCA would be in order,” says the journal, referring to the FCA-experts Giuseppe Berta. In the italo-American group, a decisive break has started phase, after head of the group, Sergio Marchionne, had died in the summer of 2018 as a surprise . For China’s Auto giant Geely is an Italian brand would probably be just the thing to make the rather cool Techno-Image of the Geely subsidiary Volvo models with more emotions and a sporty Image to the page.
Alfa, and Maserati: a Little demand for
The most important jewel in the Fiat Chrysler Portfolio in addition to the tradition brand Ferrari is invested in the US-Jeep brand, which was also heavily in new models. Both Maserati as well as Alfa beat significantly. “In all eight Italian plants is short worked. The production at the Mirafiori in Turin and Grugliasco, where the Maserati-models, is reduced again drastically. The Maserati models, the Levante, Ghibli and Quattroporte are selling poorly”, so the “automotive week”. Italy has become more expensive with a new Eco-tax for larger vehicles the purchase of cars in addition. The next, world’s sharpest CO2 limits in the EU make the production and sale of the brands anyway unattractive.
brands can’t have losses to offset
The special problem of the Italians, and the other Multi-brand corporations such as Volkswagen so that Neither Alfa nor Maserati can compensate for the necessary extent of the losses with better sales in other regions, such as the United States. An Alternative strategy, such as, for example, in the case of Porsche, where in addition to petrol-electric cars as a second leg to be driven, not the Italian brands for the foreseeable future.
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