Tuesday, 12. February 2019, 15 p.m.: As a Discounter, Lidl, in the autumn of his Bio-range on organic-surrounded quality, was a big Surprise: The first low-cost supplier sold since then, food with the strict seal of the growing Association, which even goes beyond the EU criteria for organic farming.

But the low price strategy of the Discounter is compatible with the organic Ideals of a sustainable, environmentally friendly production?

It is sent a Signal that Bio was cheap

the BNN-Association President Elke Röder sees the development of more critical. Although the consumer for the topic of sustainability and environmental awareness-friendly production, on the other hand, but also sent the wrong Signal, that Bio was cheap and food would have an arbitrarily lowering the price.

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There is a contrary effect: On the one hand, more organic food would be according to Röder in the classic trade. On the other hand, the price is increased competition and the farmers would put more pressure on, so that you could not do without pesticides and nitrate fertilizer. This will then go to the expense of the groundwater and the biodiversity in the natural community of goods, which wanted to protect the customers with your organic shopping.

German to put in Bio

fact: The Germans buy more and more organic products, the flourishing industry. The Federal Association health food nature goods (BNN) reports before the start of the Biofach trade fair in Nuremberg for the past year, industry sales of a total of 3.46 billion euros – an increase compared to the previous year of 5.2 percent.

Similar to the business of Germany’s Organic. Generated according to the Federation of the Organic food industry (BÖLW) in the year 2017, more than ten billion euros. “More and more customers choose at the checkout for getting more organic,” says the Association.

Eco-agriculture will have the width of

the change in The Bio-Were to go from a niche to a mass product is seen by some industry representatives are also happy to. “We have to go into the width, if we want to achieve, what we started,” says BÖLW-Chairman Felix Prinz zu Löwenstein.

organic farming should not be seen as a niche project terms. More and more farmers switched to Organic farming, since it is positive, if in the trade, more demand for Bio-generated food. With larger production quantities, the prices were falling then.

An existential threat to the traditional natural foods trade he looks. The natural food retailer would have more of a future because they offer the customer more choice and better advice.

Bioland in Lidl and co.: a challenge for pure Bio-markets

The food Blogger Peer Schader looks to Get amongst the discounters in the Bio-Trend as a challenge for the pure organic markets: “It is a clear Signal to the organic trade, and finally the shy, drop flaps.”

Even the organic markets could score points with a larger selection. But there seems to be only a matter of time before this advantage of the competition will be hijacked.

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